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What CEOs demand from marketers

The relationship between a CEO and marketing department is not always an easy one.

Current issue

Ruth
Opinion Media Digital Marketing Week

Welcome to your new Marketing Week

15 Oct 201416 Oct 2014

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Digital_Strat_Cover_Featured_Image
News Agencies B2B Technology & Telecoms Advertising Careers Data & Analytics Digital Mobile Search Social

‘Generalist’ marketers now in high demand

16 Oct 201417 Oct 2014

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Bruce
Opinion CSR Food & Drink Regulation/Trade Bodies Design & Branding Mars

Bruce McColl, global CMO, Mars: Purpose is a game-changer for brands

15 Oct 201416 Oct 2014

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nectarchanges
News Retail CRM/Loyalty Sainsbury's

Nectar boss says Sainsbury’s points shift will create ‘more engaging relationships’

17 Oct 201418 Oct 2014

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ChevroletWhatDoYouPlayFor03.jpg
News Sport Sponsorship & Experiential Manchester United FC

Man U on turning ‘followers into addressable individuals’

16 Oct 2014

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WilliAmSmartwatch
News Technology & Telecoms Mobile

Will.i.am partners with O2 for wearable cuff launch

16 Oct 201416 Oct 2014

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John Lewis St Pancras International Station, London
News Retail Digital Ecommerce Shopper Marketing Social John Lewis Partnership

John Lewis increases digital innovation spend by 25% to fuel omni-channel plan

16 Oct 201416 Oct 2014

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PernodRicardBrands-Campaign-2014_460
News Advertising Digital Mobile Social Video

Pernod Ricard promises ‘significant investment’ for festive marketing

16 Oct 201416 Oct 2014

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money
News Media Advertising Advertising - Cinema Advertising - Outdoor Advertising - Press Advertising - Radio Advertising - TV Content marketing Digital Direct Marketing Mobile PR Promotional Marketing Real Time Marketing Search Shopper Marketing Social

Brands set to push marketing spend to record levels in 2014

16 Oct 201415 Oct 2014

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Job of the Week

Latest Jobs

  • Head Of European Insight

    Ball and Hoolahan

  • Interim National Account Manager

    Mackenzie Jones

  • CRM Manager

    Travelex

  • Product Manager

    Michael Page Marketing

  • CRM Email Campaign Controller

    MAG

Top Jobs

Ritson
Opinion Digital Social Nissan Nissan

Mark Ritson: Forget social and let’s go back to the Eighties

15 Oct 201416 Oct 2014

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Wearable technologies
Analysis Financial Sport Technology & Telecoms Travel & Leisure Digital Ecommerce Apple

The value of wearables to marketers

15 Oct 201415 Oct 2014

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David
Opinion Technology & Telecoms Design & Branding Lenovo

David Roman, CMO and SVP, Lenovo, on smart strategy

15 Oct 201416 Oct 2014

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Economic recovery trends infographic 2
Trends Market Research

Has the economic recovery started for consumers?

15 Oct 201415 Oct 2014

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The Tube, TFL
Analysis Media Technology & Telecoms Data & Analytics Market Research

How to avoid unreliable data

15 Oct 201416 Oct 2014

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CEO_roundtable
Roundtables Data & Analytics Digital Real Time Marketing

MW roundtable: what kind of marketer are you?

15 Oct 201416 Oct 2014

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callofduty
News Travel & Leisure Social

Social customer service is the ‘new marketing’, claims Call of Duty publisher

15 Oct 201418 Oct 2014

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Sales people
News Regulation/Trade Bodies Market Research

‘B2B marketers should partner with sales to have more clout’

27 Apr 201217 Oct 2014

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Knowledge Bank

SDL
White Paper CRM/Loyalty Knowledge Bank

SDL white paper: Forrester report — the power of customer context

20 Nov 201318 Oct 2014

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BrightNorth
White Paper Data & Analytics Knowledge Bank

Bright North white paper: data storytelling — the only way to unlock true insight from your data

20 Nov 201318 Oct 2014

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VisualDNA
White Paper Advertising Knowledge Bank

VisualDNA white paper: how programmatic advertising is changing the rules

20 Nov 201318 Oct 2014

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MediaMath
White Paper Data & Analytics Knowledge Bank

MediaMath white paper: the CMO solution guide to programmatic marketing

20 Nov 201318 Oct 2014

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L'Oreal Q and A
Analysis FMCG CRM/Loyalty

L’Oreal UK’s new marketing philosophy: Q&A, Michel Brousset

1 Oct 201417 Oct 2014

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Sarah Warby, Sainsburys
Analysis Retail Advertising Advertising - TV Promotional Marketing Sainsbury's Cover Story

The ‘mum test': why Sainsbury’s new campaign is simplifying prices

25 Sep 201413 Oct 2014

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What's in a logo
Analysis Food & Drink Travel & Leisure Advertising Design & Branding Google Thomas Cook Cover Story

What’s in a logo?

10 Sep 201416 Oct 2014

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Four things you need to be a CEO
Analysis Careers

Four essential traits you need to be a CEO

15 Oct 201415 Oct 2014

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My_Burberry_Moss_Delvigne
News Consumer Goods Luxury Retail Travel & Leisure Advertising Digital

‘My Burberry’ personalisation boosts sales by 55%

14 Oct 201415 Oct 2014

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Marketers training
News Advertising Careers

Marketers ‘motivated by interesting work and business contribution’

13 Oct 201415 Oct 2014

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Argos get set go campaign
News Retail Advertising - Cinema Advertising - Outdoor Advertising - TV

Argos shouts about digital transformation in biggest ever campaign

13 Oct 201416 Oct 2014

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DiageoTopBrands-Products-2013_460
News Food & Drink Advertising Content marketing Mobile Search Shopper Marketing Diageo

Diageo seeks greater unity between sales and marketing

13 Oct 201416 Oct 2014

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Customer service top 100
Analysis Financial Retail CRM/Loyalty Market Research Brands Cover Story

The top 100 brands for customer experience

15 Sep 201414 Oct 2014

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