What CEOs demand from marketers The relationship between a CEO and marketing department is not always an easy one. Current issue
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News Travel & Leisure Social Social customer service is the ‘new marketing’, claims Call of Duty publisher
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White Paper CRM/Loyalty Knowledge Bank SDL white paper: Forrester report — the power of customer context
White Paper Data & Analytics Knowledge Bank Bright North white paper: data storytelling — the only way to unlock true insight from your data
White Paper Advertising Knowledge Bank VisualDNA white paper: how programmatic advertising is changing the rules
White Paper Data & Analytics Knowledge Bank MediaMath white paper: the CMO solution guide to programmatic marketing
Analysis Retail Advertising Advertising - TV Promotional Marketing Sainsbury's Cover Story The ‘mum test': why Sainsbury’s new campaign is simplifying prices
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News Retail Advertising - Cinema Advertising - Outdoor Advertising - TV Argos shouts about digital transformation in biggest ever campaign
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