Soundbites

“Sky Television is not about managing decline, however expertly.”

BSkyB director of programmes David Elstein on the challenges facing British broadcasters, notably ITV.

“It’s a bigger bite of Alan’s apple I want.”

ITV Network director Marcus Plantin on ITV’s real competition – Mr Yentob at BBC1.

“Let’s screw the foreigners. And what better place to start than Monte Carlo.”

Managing director of Pedigree Petfoods John Dale, on what he considers to be the way ahead for British broadcasters.

“I think ITV should have one sales point. And so should the BBC.”

Rob Morgan, marketing director of the Kellogg Company.

“It is not our intention to swallow up ITV companies. We can work in partnership .”

David Montgomery, chief executive, Mirror Group Newspapers.

“Auditors have often been described as the soldiers who come down from the hills after the battle to bayonet the wounded.”

Tony Ayers, chief executive at Media Audits, on how agencies perceive the role played by media auditors.

“Present media auditing is like a sailing ship in a supersonic age.”

Lowe Howard-Spink media director Mike Smallwood.

“If ITV didn’t exist advertisers would have to invent it. For viewers it is a one-stop Sainsbury’s superstore.”

Andrea Wonfor, joint managing director at Granada Television, on the need to win bigger TV audiences.

“TV branding campaigns will be the egg-whites which bind brand values together and deliver coherence.”

Carlton UK Sales managing director Martin Bowley on ITV’s position in the multimedia world.