Madame Tussaud’s new poster campaign is a radical departure from its previous advertising and depicts the exhibition as upbeat and humorous. This is the first work through J Walter Thompson since it won the business in December. Six executions will run on 48-sheet cross tracks on the London Underground.
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The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.
The car manufacturer built its marketing team just four months ago but has already abandoned the endeavour.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.