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The Diary is a little concerned about a new marketing ploy by “innovations” firm Concord. The company has produced a series of London Underground cameras that will be branded and sold on Tube lines. It is a commendable marketing plan, but the Diary has spotted a potential flaw to the brand association. After getting delayed on the Northern Line, crushed on the Central Line and lost on the Circle Line during rush hour, tourists may prove reluctant to splash out the recommended retail price of 17.95 on a branded camera which threatens to do the same for their photographs.