Banks Hoggins O’Shea is running a TV teaser campaign for the launch of the Lion King Disney video. The ads feature a series of images with the message “the King is coming” and will break on September 15. They last only five seconds and will not feature any clips from the film. The Lion King, which is already the biggest selling video in the US, will launch through Disney’s retail arm Buena Vista on September 20. A poster campaign will accompany the TV ads.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.