Multimedia 2m drive for grocery store

Alldays Stores, the convenience store chain with 500 outlets, is looking for a full-service agency to launch an estimated 2m national multimedia campaign.

The chain was established in October 1994 by parent company Watson & Philip, which rebranded its Circle K, Spar and VG stores under the Alldays name. It has expanded rapidly, adding 150 stores in the past year. Turnover this year is expected to reach 280m.

Marketing director Sue Wagstaffe says the chain is looking for an agency to co-ordinate all aspects of the campaign, including media buying. “The Alldays brand is a combination of service, products on offer in the multiples and the friendliness of a local store.” Wagstaffe refused to comment on the budget, but industry sources estimate it could exceed 2m.