Brief

Number one teabag maker Tetley GB unveils a national TV campaign through D’Arcy Masius Benton & Bowles at the weekend to sup port an 8m promotion featuring printed teabags. The teabag designs show star prizes such as Volks wagen Polos, holidays to Australia, watches and cameras . DMB&B’s advertisement ‘Gameshow’ features the Tetley Tea Folk modelling the prizes, with the character Gaffer acting as compere. The promotion can be found in packs of Tetley Tea Bags, Tetley Decaffeinated Tea Bags and Tetley One Cup.