Brief

Two Christmas TV ads, one in gold tones and one in silver, break next Wednesday (November 20) for upmarket retailer House of Fraser. The push , devised by agency D’Arcy Masius Benton & Bowles, follows an autumn fashion campaign and attempts to highlight House of Fraser’s strengths in style and quality, embodied in merchandise such as a silver watch or a leather glove. The campaign, which carries the strapline ‘See House of Fraser for Details’, follows a complete review of the House of Fraser business and the adoption of a more contemporary merchandise strategy known as ‘Classic with a twist’.

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