Ogilvy & Mather poaches 12.5m Euro Impulse account from Lintas

Ogilvy & Mather has snatched Elida Fabergé’s Euro-pean Impulse body spray account from Ammirati Puris Lintas. It is understood to be worth about $20m (12.5m).

The agency will run the account in 13 countries in Western Europe, while APL will continue to handle advertising on the brand in 20 countries in Asia, Australasia, Africa, the US and Eastern Europe.

The move follows O&M’s role in the relaunch of the fragrance last year, involving a TV campaign which coincided with a sampling roadshow and the repackaging of the brand.

Elida Fabergé is understood to have tested various pieces of work from O&M and APL across Europe before making its decision.

The 20-year-old Impulse brand, owned by Unilever, has a four per cent value share of the worldwide body spray market.

Impulse joins Elida Fabergé’s Helene Curtis, Finesse, Salon Selectives and the Ponds brand already handled at O&M.

Unilever vice-president of advertising Ron Latham says a major advertising campaign for Impulse will be launched this year as usual.