Brief

Saatchi & Saatchi this week reveals an ‘unbranded’ advertisement for the new Pentax MZ50 camera. The Pentax name is covered by a post-it note with the price of the product, 269.99. The tagline, ‘When you see the name, you won’t believe the price’, invites the reader to peel the note away, which reveals the brand. The ad will appear in the August editions of consumer photographic press and will continue to run throughout the autumn.