This year’s ITV Christmas cartoon special starring David Jason and written by advertising executive Geoffrey Sundquist will be used by DIY chain Do-It-All and The Sun in their Christmas promotions. Sundquist, development director at the integrated marketing group Osprey, wrote the children’s story ‘Father Christmas and the Missing Reindeer’ after his younger brother Gerry committed suicide. The book has been made into a 45-minute animation by Cosgrove Hall, the maker of Danger Mouse.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.