Marketers will net the benefits

The article by Sharon Marshall “Net brawl” (MW November 27) was most informative but after reading it two words – which were missing – came into my head: these were “interactivity” and “relationship”.

For some years, successful marketers have focused on building relationships with customers.

The technological marketing environment of the 21st century, that is the Internet and e-mail, is an opportunity for interactive relationship e-marketing.

John L Cowan

Marketing consultant

Norwich