HP Bulmer tests cider and schnapps product

HHCL & Partners has produced a new campaign for Pot Noodle due to air on national TV on January 27. The ad, a spoof of Prisoner Cell Block H and the Shawshank Redemption, features a prisoner who is punished by a prison warden after his secret supply of Pot Noodles is discovered. The agency’s brief was to create a campaign to appeal to 13 to 21 year-old males. The two-phase TV ad, which will be rerun in the summer, is supported by point-of-sale material and an instant-win television promo-tion in May.