Clikpak graphics receive their due
Right fit: Joint promotions, such as this one between Tesco and Going Places, should be protected by a contract
We were delighted that Nelson & Russell’s aromatherapy Clikpak was a winner in the Design Effectiveness Awards.
Ground-breaking revolutions such as the structural design by Maddison are essential for bringing medicine into the mainstream.
We were also rather pleased that the judges admired “the restrained graphics [which] reflect the pureness of the homeopathic ingredient”.
Although uncredited in the awards, the graphics were our modest contribution.
Giles Calver
Managing director
Lippa Pearce Design
Twickenham