Dome’s main problem is the product itself

I find it amazing that your News Analysis about the Dome (MW June 1) paid so much attention to its promotion when, by true marketing standards, the problem is obviously the product itself.

You can’t sell a duff product, however well you dress it up. The Dome does not deliver.

“Happy” interpretations of consumer satisfaction research only obscures the problem.

Marketing – that is, understanding consumer needs – should help to get the product right. Then we can begin to promote it.

Hugh Johnson

Head of research

Channel 4

London