I am writing concerning the photograph on page eight of Marketing Week (MW September 28), alongside the Workthing.com article. Did you know the gentlemen on the chair is exposing a certain part of his anatomy! I wonder if this has been spotted by other readers? Nicki Ashby Business Services Marketing The Automobile Association Norfolk House 3D Basingstoke Hampshire
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?