PO hunts agency for £2m business
The Post Office is talking to agencies outside its roster as it prepares to shift its advertising focus above-the-line.
The creative roster currently includes Joshua, Team LGM, Yellow Submarine and Brann London. The account is believed to be worth up to &£2m and is mainly below-the-line. A spokeswoman for the Post Office says a shortlist is being finalised.
Last month the Post Office announced plans to rebrand its corporate identity under the name Consignia. The current review is not part of that rebranding.
Rufus Leonard has been appointed to develop the new corporate identity online. Consignia will be officially launched on March 26 and is intended to position the organisation as a global distribution company in the run-up to full privatisation.
Last year the Post Office merged the Post Office, Royal Mail and Parcelforce’s home shopping marketing into one division.
A pilot scheme was also launched in south-west England allowing customers to nominate a local Post Office branch to hold deliveries from retailers and e-tailers if they are not at home. Customers currently have to pick up undelivered parcels from their nearest sorting office.
