HHCL & Partners ends bad patch by winning £2m Autoglass business

HHCL & Partners has ended a recent spell of disastrous business losses by winning the £2m Autoglass account.

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HHCL & Partners has ended a recent spell of disastrous business losses by winning the &£2m Autoglass account.

HHCL contested the account with incumbent BMP DDB, cdp-travissully and Lowe, in a pitch overseen by head of marketing Ian Reid.

Autoglass, a repair and replacement service for automotive glass, spent &£630,000 on advertising last year (AC Nielsen/MMS), but is expected to increase its spend after its high profile sponsorship deal with Chelsea FC ran out last year.

The win will bring some comfort to the agency, which this month lost its &£5m account for Britvic Soft Drinks Tango brand to Clemmow Hornby Inge (MW February 7).

In the past six months, HHCL also lost the accounts for Egg, the Automobile Association and ITV, and has made redundancies as a result.

Autoglass’s media agency is OMD UK and Bedford-based Anthony Dumbreck & Partners handles direct marketing work. Autoglass has had a low-key advertising presence since a &£3m TV campaign in 1996. Its sponsorship of Chelsea FC passed to airline company Emirates in May 2001.

The company is owned by Belron International and based in Bedford. It was formed in 1983 and is a mobile service with more than 1,100 vehicles in the fleet.

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