Georgia-Pacific axes senior marketing role

Tissue manufacturer Georgia-Pacific has axed the role of its UK marketing chief Steve Duncan, as part of what is understood to be a cost-saving exercise. He leaves the company at the end of the year.

The manufacturer of the Nouvelle and Kittensoft tissue ranges is struggling in a tough market, hit by increased paper pulp prices and price reductions by major players such as Kimberly-Clark.

Duncan reports to executive director of consumer business Gareth Edwards, who will now be given marketing responsibilities. Duncan’s role was expanded last year to include private labels, brand management and trade marketing as part of a restructure (MW January 4, 2001). He was also given responsibility for three product groups – toilet tissues, household tissues (including kitchen towels) and health and beauty tissues.

Recommended

Sonic shelters from Twentieth Century Fox

Marketing Week

Twentieth Century Fox Home Entertainment is backing the launch of its new Star Wars movie on video and DVD using sonic posters on JCDecaux bus shelters. The 15 sonic shelters will form part of a campaign for the launch of ‘Attack of the Clones’ and will run across the UK. The shelters will play the […]

That was the other Kelvin MacKenzie…

Marketing Week

The Diary would like its readers to put their hands together for TalkSport, the UK’s only national commercial sports radio station, which – according to a statement released to the International Stock Exchange’s Regulatory News Service, quoting the latest Rajar figures – has just overtaken Virgin AM in terms of weekly reach, hours listened and […]