Egg teams up with Tate
Egg, the online bank, has teamed up with the Tate art galleries to sponsor a series of one-off events combining the visual arts, music, theatre, film and dance over the nine months from January to September next year.
Egg, the online bank, has teamed up with the Tate art galleries to sponsor a series of one-off events combining the visual arts, music, theatre, film and dance over the nine months from January to September next year.
A trip abroad can turn a business conference from a chore into a treat, and do wonders for the organiser’s image. But they can also be stressful, a logistical nightmare and horrendously expensive unless you do your homework. By Niall Hunt
Sega has appointed Mike Sherlock as European sales and marketing director as the games publisher prepares to return to the computer games market. He will report to European chief executive Naoya Tsurumi. Sherlock returns to Sega after an 18-month absence. In June 2001, he left his position as UK managing director for Sega Europe to […]
Renault is understood to be sponsoring Channel 4’s (C4) drama series next year in a deal worth more than £3m.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.