Cinema campaign for the Mayor of London

TBWA/London has created a cinema campaign for the Mayor of London, to dissuade people from using illegal minicabs in London. The campaign, which breaks in London from December 20, aims to highlight that more than 200 women in London were sexually assaulted in illegal minicabs last year. The ads show a harmless-looking, middle-aged man driving and talking about how he has been in and out of trouble over the years and how hard it is to get a proper job with a criminal record. He tells the camera that a sexual assault hasn’t stopped him from picking up women, though. He then stops his car, leans out of the window to talk to a young woman asking her ‘Minicab love?’. Media is bought by Paulson Media.