LBC is launching £1m poster campaign
London talk-radio station LBC is launching a £1m poster campaign to raise awareness of its new 97.3 FM frequency and schedule.
London talk-radio station LBC is launching a &£1m poster campaign to raise awareness of its new 97.3 FM frequency and schedule. The campaign, which breaks on January 13, will comprise two 48-sheet posters. The first poster features a giant 97.3 made up of words describing LBC and its output. The second features the word ‘ON’, made up of the new presenters’ names. Both will appear as a 96-sheet poster on London’s Cromwell Road on January 15. The second phase, which will break in February, will focus on the individual shows, including the breakfast show, which will be presented by Sun columnist Jane Moore and former BBC Breakfast presenter John Nicholson. Vallance Carruthers Coleman Priest created the campaign, with media buying by MediaVest.
