Interbrew appoints BlueberryFrog
BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.
BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.
Dairy Crest has shortlisted Grey Worldwide London and Banks Hoggins O’Shea/FCB for its &£10m advertising business.
Cordiant Communications has entered into preliminary discussions over the sale of some of its Australian assets, including the country’s biggest advertising agency George Patterson Bates.
BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.