Braham appointed by Leaf UK
Braham has been appointed to handle the advertising for Leaf UK’s Chewits brand. Incumbent Banks Hoggins O’Shea/FCB did not repitch for the business.
Braham has been appointed to handle the advertising for Leaf UK’s Chewits brand. Incumbent Banks Hoggins O’Shea/FCB did not repitch for the business.
Mark Springett, former marketing director for Video Networks, has launched a broadband consultancy called Broadband-partners.
Fox’s Biscuits has appointed PWLC, the agency run by former Smile marketing director Mike Phillipson, to its &£1m advertising account. PWLC won the business after pitching against a number of unnamed agencies. Incumbent St Luke’s did not repitch. Media buying, handled by Equinox, is not affected by the review. The review was conducted by marketing […]
British Bakeries has made its entire Hovis range free from artificial flavourings and preservatives, something the company claims is a first for a major bread brand. The initiative will be backed by a &£7m marketing push, including in-store marketing and television ads by BMP DDB, breaking in April. New packaging and press ads emphasising the […]
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.