Ford to run radio campaign
Ford is running a radio campaign to promote DAB digital radio, which it is offering as an option in all its UK models. Radioville created the campaign, which breaks on March 6.
Ford is running a radio campaign to promote DAB digital radio, which it is offering as an option in all its UK models. Radioville created the campaign, which breaks on March 6.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.