Company Capsule Collection
Company magazine has teamed up with high street retailer Oasis to launch the Company Capsule Collection. The brand includes clothing and accessory ranges and will be available from this week.
Company magazine has teamed up with high street retailer Oasis to launch the Company Capsule Collection. The brand includes clothing and accessory ranges and will be available from this week.
MediaCom North has been retained to buy and plan media for United Utilities, the gas and electricity generator, following a competitive pitch.
Publicis has created a campaign for UK Online for Business, which breaks today. The Department of Trade and Industry campaign features TV, print, radio and online advertising.
Ford Motor is investigating whether chief operating officer Sir Nick Scheele infringed company outsourcing policies by ordering all of Ford’s marketing and advertising business to be directed to WPP.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.