Flymo launches TV campaign
Flymo, the Electrolux-owned gardening brand, has launched a £2m television campaign to support its new Turbo Compact Vision lawnmower. It breaks on April 9.
Flymo, the Electrolux-owned gardening brand, has launched a £2m television campaign to support its new Turbo Compact Vision lawnmower. It breaks on April 9.
Lighthouse, a Bath-based agency, has created a £1m TV campaign for UK pet insurer Petplan.
Athletics brand New Balance is launching its first integrated above-the-line campaign across the US and Europe. The move is unusual for the brand, which does not sponsor celebrity athletes and rarely uses above-the-line advertising – it will be the first time New Balance has used above-the-line marketing in the UK and Europe. The campaign, created […]
How bad for brands is the war likely to be? Not nearly as painful – in the short term – as it will be for media owners, especially commercial TV stations. These, dependent to a greater or lesser degree on advertising revenue, find themselves in an unpleasant double bind. On the one hand, they are […]
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.