Ty Nant to supply Tennis Championship
Ty Nant National Mineral Water will be the official bottled water supplier to the Stella Artois Tennis Championship at Queens for the next three years. The tournament starts on June 9 and runs for a week.
Ty Nant National Mineral Water will be the official bottled water supplier to the Stella Artois Tennis Championship at Queens for the next three years. The tournament starts on June 9 and runs for a week.
GlaxoSmithKline (GSK) is to relaunch its Macleans, Aquafresh and Sensodyne oral care brands during the next 12 months in order to defend against an aggressive push by Colgate-Palmolive’s rival range. Sensitive teeth brand Sensodyne will be the first to be rejigged in the wake of the launch of Colgate Sensitive last month (MW April 9). […]
Princes Foods has joined forces with Slimming World to launch a range of tuna products. It’s the first time the slimming club has teamed up with a food brand.
British Gas is planning to sell a new type of ‘green’ boiler next year, which it claims not only provides heating but also produces electricity to run household appliances.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.