Marketing TV to advertisers

By Marketing Week 5 Jun 2003 12:00 am

Carlton Sales, Granada Enterprises, Five, Channel 4, IDS, Viacom and ITV Network are to meet in early July to discuss what steps need to be taken to market TV to advertisers.

Metropolitan Police ad review

Marketing Week

The Metropolitan Police has put out a tender to review its Â£1m advertising business out of Advertising Syndicate.

Clear Channel’s hypocritic oath

Marketing Week

The Diary is bored. This whole flyposting debate caused by Ansell Healthcare’s “i shagged here.com” campaign has been good only for curing the Diary’s insomnia. Maiden and Clear Channel have been incessantly dinning into us the evils of flyposting. Fair enough you might counter, and why not? Well, Clear Channel for one should first cast […]

‘Only in Britain’ campaign

Marketing Week

VisitBritain, formerly the British Tourist Authority, is to rerun an edited version of its ‘Only in Britain’ campaign featuring Prime Minister Tony Blair in the US. The campaign includes a new recorded message from the PM.

News Uncategorized

Unilever CEO: More focused business is delivering ‘improved’ growth

Niamh Carroll

Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.

News Uncategorized

Sainsbury’s invests in marketing capability and agency relationships as it eyes growth

Molly Innes

Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.