Campaign to highlight dangers of smoking near children
The Government is launching a TV campaign warning adults of the health dangers of smoking near children.
The Government is launching a TV campaign warning adults of the health dangers of smoking near children.
EMAP Performance is scaling back its interactive team to focus on digital radio, ticketing and mobile content. The Q, Kerrang! and Smash Hits! sites will no longer carry advertising and some redundancies are expected to follow.
The Wrigley Company has appointed AAH Pharmaceuticals marketing director Ian Bray as its most senior marketer after promoting Gharry Eccles to managing director for the UK and Ireland. Bray, who takes over the role on July 28, will oversee the chewing gum giant’s £16m marketing budget and is expected to continue the programme of product […]
Edge Communications has created a direct marketing campaign for the Conservative Party, highlighting Tony Blair’s ‘tax lies’.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.