Trinity Mirror chief executive Sly Bailey, is expected to announce a swathe of job cuts from the newspaper group’s advertising, administration and distribution departments when she delivers the results of her strategic review next Thursday (July 31).
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.