Clear Channel reports rise in profits
Clear Channel has reported a rise in profits from £146.8m to £155m for the three months to June. The group says revenues declined at its UK outdoor advertising business.
Clear Channel has reported a rise in profits from £146.8m to £155m for the three months to June. The group says revenues declined at its UK outdoor advertising business.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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