AOL Time Warner to drop AOL from name
AOL Time Warner could drop the AOL part of its name, created when American Online merged with Time Warner in 2000. A proposal is due to be presented to the board next month.
AOL Time Warner could drop the AOL part of its name, created when American Online merged with Time Warner in 2000. A proposal is due to be presented to the board next month.
BrandConnection has handled media buying and planning for what Norwich Union claims is the largest-ever bus back campaign. The advertising features Olympic athlete Jonathan Edwards.
As questions persist over Havas’ future, the group is busy restructuring. Will this merely make it a more attractive bid target? By Sonoo Singh
Coffee Republic, the coffee bar chain, is to be rebranded Republic Deli. It will adopt the look and products of a New York delicatessen.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.