AMV consortium launches TV license campaign
An AMV consortium, including Proximity London and Abbott Mead Vickers.BBDO, has launched an integrated marketing campaign for TV Licensing. The campaign is aimed at TV licence evaders in Scotland.
An AMV consortium, including Proximity London and Abbott Mead Vickers.BBDO, has launched an integrated marketing campaign for TV Licensing. The campaign is aimed at TV licence evaders in Scotland.
Olive oil brand Filippo Berio is extending into the olive spread market, with the launch of the Italian brand’s first range extension. The launch will be supported by a £1m through-the-line campaign. Filippo Berio Olive Spread, which will be launched in supermarkets in September, will be positioned as a premium product for consumers who want […]
Cafédirect, the Fairtrade drinks company, has appointed Walker Media to handle its media planning and buying account after a pitch involving three other undisclosed agencies.
Chorian, the brand creation and management business, has appointed former Entertainment Rights head of marketing and global brands Len Dunne to the new position of director of brand development. Chorian is most widely known for its Noddy range.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?