Granada Enterprises supporting launch of toy range
Granada Enterprises is supporting the launch of an Engie Benjy branded toy range and magazine with a &£1.5m campaign that includes TV advertising and outdoor activity.
Granada Enterprises is supporting the launch of an Engie Benjy branded toy range and magazine with a &£1.5m campaign that includes TV advertising and outdoor activity.
HMV has appointed Laurie Webster as its head of marketing, to replace Richard Orr, who left earlier this year. Webster will report to HMV marketing director John Taylor.
Carat Sponsorship has brokered a six-month deal for Diageo-owned Cuervo Especial Tequila to sponsor XFM’s drivetime show hosted by Zoë Ball.
Euro RSCG Wnek Gosper Partners has created an advertising campaign for the Co-operative Group bread and milk promise. Under the initiative, customers who find that specific bread and milk lines have run out in 1,200 selected stores can receive a voucher entitling them to the product free on their next visit. The promotion will be […]
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.