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Start-up Isobel beats four to Wembley Stadium

Marketing Week

Start-up agency Isobel is understood to have won the advertising account for Wembley National Stadium to develop a campaign to sell seats at the venue. It is the agency’s first client win. Isobel beat off competition from Fallon, Delaney Lund Knox Warren, Grey Worldwide London and Soul to win the business. The review was overseen […]

The age-old problem of govt targets

Marketing Week

The fact that John Stones’ article “Goodbye Mr Sheen” (MW September 11) concentrates solely on the presentation of politics rather than the fundamental marketing principle of targeted communication to highlight value and benefit, illustrates the problems experienced by political parties and most businesses alike. The common factor political parties and many businesses share is an […]