GlaxoSmithKline appoints Simon Kemp
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
GlaxoSmithKline has appointed Simon Kemp as Lucozade category marketing director. Kemp is a former Ben & Jerry’s ice cream marketer.
Start-up agency Isobel is understood to have won the advertising account for Wembley National Stadium to develop a campaign to sell seats at the venue. It is the agency’s first client win. Isobel beat off competition from Fallon, Delaney Lund Knox Warren, Grey Worldwide London and Soul to win the business. The review was overseen […]
The fact that John Stones’ article “Goodbye Mr Sheen” (MW September 11) concentrates solely on the presentation of politics rather than the fundamental marketing principle of targeted communication to highlight value and benefit, illustrates the problems experienced by political parties and most businesses alike. The common factor political parties and many businesses share is an […]
Citigate Albert Frank has created a £2m campaign for US investment giant Franklin Templeton Investments. The campaign is part of a strategy to increase awareness of the brand in the UK.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.