Rocket picks up xfm planning brief
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Rocket, PHD’s sister agency, is understood to have picked up a planning brief for Capital Radio Group’s ‘alternative’ station, Xfm. Its media is handled by Zenith Optimedia.
Sun Microsystems has appointed Starcom Worldwide as its lead partner for global media agency. Starcom will handle global account management as well as the global media account that it won last year (MW April 25, 2002).
Holmes Place marketing director Jeremy Tester has resigned his post and is to leave the fitness chain at the end of the year. He does not have a job to go to.
Marks & Spencer sports brand View From has become the official clothing sponsor of the HSBC World Match Play Championship. The golf championship starts this week at Wentworth, Surrey.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?