Fenix campaigns for Debenhams and Tripp Luggage
Fenix, the below-the-line ad agency, has created a press campaign for Debenhams and luggage retailer Tripp Luggage. It is the first time either company has used duel-branded advertising.
Fenix, the below-the-line ad agency, has created a press campaign for Debenhams and luggage retailer Tripp Luggage. It is the first time either company has used duel-branded advertising.
The Guardian is to sponsor political activist, author and film-maker Michael Moore’s UK tour supporting his book Dude, Where’s My Country?
TBWA/London has created an ad to promote mobile operator 3’s video calling service.The ad aims to push the benefits of video calling by showing that 3 lets you be in two places at once. Media is handled by MindShare.
Barclays has consolidated its advertising, including Barclaycard, into BBH. Yet despite the move, recent bad press and criticisms of ‘Fluent in finance’, the bank claims it will not change its marketing strategy. By John Stones
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.