Sainsburys’s to reduce salt in own-brand food
…Sainsbury’s is to reduce levels of salt in a number of own-branded food products during the next three years.
…Sainsbury’s is to reduce levels of salt in a number of own-branded food products during the next three years.
Banc has created a Christmas campaign for Fujifilm’s digital camera range.
B&Q has made advertising chief Breffni Walsh redundant after just over a year in the role as part of a reshuffle of the company’s senior management team. As marketing controller, part of Walsh’s brief was to handle the company’s £30m advertising spend. Her position will remain vacant while the company decides on the future structure […]
(Twang twang twang twang) baby don’t hurt me, (twang twang twang twang) don’t hurt me, no more (twang twang). Sorry. The Diary’s just tuning up in preparation for Corporate Clash, a kind of Pop Idol for wage-slaves, rather than the doleys and trustafarians who appear on the ITV show. With £5,000, a CD release and […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.