News International is switching to a fully electronic copy delivery system from April 5 next year and is dropping its controversial gatekeeper fees, which cover the costs of ensuring ads are ready for publication. The group angered advertisers last week by charging the fee twice, once for its broadsheet and once for its tabloid version of The Times.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?