Tele2 shortlists for media business
Tele2 is understood to have shortlisted MindShare, Zenith Optimedia, Carat and BLM for its &£20m UK planning and buying media business.
Tele2 is understood to have shortlisted MindShare, Zenith Optimedia, Carat and BLM for its &£20m UK planning and buying media business.
Is the long hegemony of German prestige car marques drawing to an end? From studying the turbo-charged sales figures of Mercedes, BMW and Audi, you would not think so. Careful examination of the rear-view mirror, however, reveals a more disquieting picture. Part of the longstanding appeal of German driving machines is that they work properly. […]
The Commons Public Accounts Committee has urged energy regulator Ofgem to impose fines or price caps on electricity companies if they are found guilty of failing to pass on wholesale price reductions to domestic customers.
Rennie, the indigestion brand, is sponsoring ITV’s festive programmes for a two-week period. The &£2m deal starts this week and will support new Rennie Soft Chews.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.