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…so why hide TV coverage away?

Marketing Week

In your cover story (MW November 27, 2003), you contrast Jonny Wilkinson’s fame with the relative anonymity of his club (Newcastle Falcons) and identify the RFU’s need to “support club rugby to ensure the long-term future of the sport”. Both fair points, well made. Why then have both the RFU and ERC consigned their flagship […]