Natural look for the Material Girl

Madonna has a lot to answer for. Apart from those Gap ads, it would seem that, by marrying Guy Fake Cockney north of the border, the pop star has caused Scotland to be recognised as one of the most romantic destinations on the planet.

VisitScotland, therefore, has decided to honour the Ritchies’ third wedding anniversary by unveiling the world’s first dress fashioned entirely from heather. And you thought those Arran jumpers were itchy.

The dress has also been used to launch VisitScotland’s Romantic Scotland campaign, promoting the Highlands as the perfect destination for weddings. Well it beats VisitScotland’s alternative promotion, which the Diary understands was to launch a line of deep-fried wedding cakes.