Pace Micro Technology, the cable set-top box company, has appointed former US company president Neil Gaydon as its UK-based global executive vice-president to lead the company’s worldwide sales and marketing team.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.