Braun shortlists for ad account
Braun, the Gillette-owned personal appliances brand, is understood to have shortlisted Lowe Worldwide, Ogilvy & Mather and the BBDO network for its &£40m global advertising account.
Braun, the Gillette-owned personal appliances brand, is understood to have shortlisted Lowe Worldwide, Ogilvy & Mather and the BBDO network for its &£40m global advertising account.
Secretly, Ofcom may be rather relieved that the Barclay brothers have (apparently) done a pre-emptive deal with Conrad Black to buy the Telegraph. After all, the other two front-runners for the prize – DMGT, which owns the Mail and Mail on Sunday, and Richard Desmond’s Express Newspapers – would have set the fledgling uber-regulator a […]
MediaCom is poised to win the £64m global Wella media account after the haircare company shifted its European business to the agency, from Omnicom-owned BBDO. The UK business is held by PHD. A spokeswoman for Germany-based Wella confirms that MediaCom has been handed the company’s retail business in Europe. She refuses to comment on the […]
“It’s not a lads’ mag; it’s a men’s mag.” So said IPC Ignite! managing director Tim Brooks in this magazine last week. Perhaps he’s right, but either way it appears to be staffed by overgrown children. To celebrate a round of promotions at IPC Ignite (no, you can’t have that preposterous exclamation mark twice in […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.