Coors appoints Warren Langley to brand director position
Coors Brewers has appointed its flavoured alcoholic beverages brand director Warren Langley to be the brand director for its newly launched Coors Fine Lite beer.
Coors Brewers has appointed its flavoured alcoholic beverages brand director Warren Langley to be the brand director for its newly launched Coors Fine Lite beer.
Coors Brewers has appointed its flavoured alcoholic beverages brand director Warren Langley to be the brand director for its newly launched Coors Fine Lite beer.
National Express is to axe two sales and marketing director positions following its takeover of Greater Anglia, the first railway “super franchise”. National Express takes control of the running of Greater Anglia on April 1. The franchise is made up of Anglia Railways, run by GB Railways Group, First Great Eastern, run by First Group, […]
Lastminute.com has signed a deal with lingerie retailer Ann Summers for a promotion brokered by SP Partnerships. Lastminute will offer all Ann Summers customers free entry into a holiday prize draw, while the retailer will promote the offer in its 110 stores.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.