Esure sponsors Six Nations Rugby coverage
Esure, the Halifax Bank of Scotland-owned direct insurer, is sponsoring Classic FM’s coverage of the Six Nations Rugby. It has also renewed its sponsorship of LBC’s traffic and travel news.
Esure, the Halifax Bank of Scotland-owned direct insurer, is sponsoring Classic FM’s coverage of the Six Nations Rugby. It has also renewed its sponsorship of LBC’s traffic and travel news.
Golley Slater has launched a direct marketing arm, to be overseen by former Draft Worldwide managing director Chris Lovell. Golley Slater Direct will be based in Cirencester.
Xbox has launched a limited-edition ‘crystal’ console, which it will market as a collectors’ item and a style icon. The console will be sold with two crystal controllers and will retail at £139.
M&C Saatchi has appointed Ketchum Sports director Steve Martin as managing director of its sponsorship division. Martin will join M&C Saatchi at the end of April.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.