The Grand Prize Draw at the NABS ball didn’t turn out quite so grand for Carat head of media Mark Jarvis. While others received such covetable prizes as wide-screen colour TVs, beef-cake Jarvis had to settle for a little black number – a slinky designer size-ten evening dress. Needless to say, Jarvis refused requests to model his new glamorous outfit on the night, so the Diary has done the hard work for him. Pretty sexy, no?
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.
Nationwide’s ad being banned for misleading customers over store closures has left more than a third of consumers feeling more negatively towards the brand.
We arm you with all the numbers you need to tackle the week ahead.
Deborah Dolce has been with TJX Europe, best known for owner TK Maxx, for 30 years and joined as the ‘off-price’ fashion store launched in the UK. She praises culture and curiosity as being key to her longevity at the business.