Sugar, the Hachette Filipacchi-owned magazine, recorded circulation figures of 291,794 according to the July to December 2003 Audit Bureau of Circulations figures, and not 230,493 as reported in Marketing Week last week. Its UK newsstand figure is 272,055.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.