Coca-Cola sets up nutrition institute
Coca-Cola has set up an institute to promote nutrition and help develop healthy beverages. The Beverage Institute for Health & Wellness will focus on nutrition research and education.
Coca-Cola has set up an institute to promote nutrition and help develop healthy beverages. The Beverage Institute for Health & Wellness will focus on nutrition research and education.
After a price-war bloodbath, the battered Daily Mirror is now trying to push through an increase. Is this wise, in the face of its relentlessly falling circulation figures? asks Sonoo Singh
Ford has paid British novelist Carole Matthews to mention its cars prominently in her work. She has been paid to include a Ford in her latest book, The Sweetest Taboo…
Outdoor advertising is poised to post a record nine per cent of total advertising revenue for 2003. This figure is the medium’s highest recorded share of advertising revenue and will mean the medium has achieved a one per cent growth year on year. By comparison, television, radio and national newspaper share of advertising revenue is […]
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.